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Search Engine Optimization

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SEO

What is Search Engine Optimization?

What is SEO?

You will find throughout this site the mentioning of the acronym SEO, which stands for search engine optimization. SEO is the process of affecting the visibility of a website or a web page in search engines like Google, Bing, Yahoo, etc., unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different search types, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

What We Do

When a website is not ranked as high on the search engine’s list of results, it can be difficult to attract new visitors. Understanding SEO strategies is crucial to your business online, one mistake can bring you to the bottom. This discourages potential customers from visiting your site. But no worries, there are ways that you can increase visibility for your company’s webpage with these three quick steps.

Keywords refer to words or phrases people might use when searching online (ex., “coffee shops near me”). These terms should reflect what someone would expect if they were looking up information about your business – so make sure any keywords used match those related to products/services offered by the organization while also incorporating other relevant keywords such as geographic location, nearby landmarks, etc…

So what is SEO for your website? It can be explained in 2 simple words; honed and apparent to your business-specific kind of traffic, however, in practice, it’s an ever-changing and constant process. If you need to generate more website traffic, leads and sales in order for your business to succeed online then you really should consider investing in SEO services. Since 93% of all experiences start with search engines like Google, Bing, Yahoo, etc., it only makes sense that higher keyword rankings on these platforms will lead to a greater amount of qualified visitors coming through the door which results in increased opportunities for new customers and clients as well as revenue growth. 

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