Royal Identity Studios Logo

Digital Marketing Agency in Roseville, CA

Small Businesses Doing Big Things Together

Together we can impact our neighborhoods, communities, and our nation.

We help small businesses get the recognition they deserve through affordable Digital Marketing Solutions. We offer small business owners a well-developed marketing plan. A marketing plan outlines how you will reach your ideal customers by implementing an effective strategy. If starting up, one major factor in success lies with effectively marketing your product or service; this is emphasized when developing a solid and comprehensive Marketing Strategy. That’s where Digital Marketing Comes in.

Royal Identity Digital Marketing services in Rocklin, CA

So, What Exactly Is Digital Marketing?

About alinea

what exactly is digital marketing ?

Digital marketing can help widen your audience and grow your business, but what exactly is it? We explain the need to know facts in this guide. Companies that nurture leads generate 50% more sales at 33% lower costs. Unfortunately, about 73% of leads aren’t sales-ready when they interact with a brand. 
About 61% of marketers struggle to generate leads in the first place. 

If you're struggling to draw new customers to your business, consider developing a digital marketing strategy.

Our Skills

Marketing 99%
Reputation Management 90%
Content Production 99%
Search Engine Optimization 95%

What is digital marketing, exactly, and what strategies can you start using? What’s the importance of digital marketing, anyway? Keep reading to find out! After reading this guide, you might realize it’s time to make a change. Read on to learn everything you need to know about going digital today! 

So you're probably still wondering

What is
Digital Marketing

First, let’s answer the question that likely brought you here: what is digital marketing?

Digital strategies involve campaigns that appear on a computer, tablet, phone, or other devices. Instead of paper flyers and billboards, your marketing efforts will appear online. 

Also called online marketing, developing a digital strategy allows you to reach consumers through digital communication. For example, you can use email marketing or social media. Other strategies include search engine marketing, websites, and other digital channels.

Marketing your business online could help you expand your reach. You could have an easier time appearing in front of people who want your offerings, too. You might increase the chances of a lead of sale as a result. 

Online marketing will help you develop an omnichannel marketing strategy. You can reach consumers at different touchpoints online. 

Engaging your audience at multiple touchpoints will help brand awareness grow.

Royal-Identity-Digital-Marketing-Solutions

The Importance of Digital Marketing

What is the importance of digital marketing? How can it benefit your business? Here are a few of the great advantages to keep in mind.

Traditional marketing materials can appear in front of almost any consumer. For example, anyone can drive by a billboard. Hundreds of people might see your flyers or brochures, too.

Appearing in front of a broad audience might not help you produce the best results.

Instead, you can use digital marketing to reach your ideal customers. Precise targeting will narrow your reach. You can appear in front of people who need your product or service. 

For example, you can use pay-per-click digital advertising platforms to appear in front of customers based on:

  • Age
  • Gender
  • Household income
  • Buying behaviors
  • Interests
  • Hobbies
  • Location

Adjusting your targeting could improve your ROI. You won’t have to waste time or money on people who don’t need your offerings. 

If consumers don’t realize your business exists, they’ll choose another local business instead. With digital marketing strategies, you can generate more brand awareness.

Remember, you can develop an omnichannel strategy to appear in front of consumers at different touchpoints. Each time they see your distinct brand, awareness will grow. It can take over five impressions before consumers start to remember you.

Repeat exposure and consistent branding will help brand recognition grow. The next time consumers need your offerings, they’ll recall your brand.

Chances are your competitors are already using digital marketing strategies. You don’t want to fall behind. Otherwise, they might have an easier time reaching your would-be customers.

Online marketing can help you remain competitive. 

Consider working with an experienced digital marketing agency. You can leverage their experience and expertise. With their help, you can get leagues ahead of the competition. 

You can use marketing methods like content creation to demonstrate your experience and expertise. Your credibility will rise as a result. You could even become a thought leader in the industry.

Establishing your credibility can help brand trust and loyalty grow. You can retain long-time loyal customers to improve your ROI. 

Leverage online marketing to drive more traffic onto your website and appear on the first page of search engines. Then, convert visitors into leads using lead generation opportunities and attractive lead magnets that appeal to their needs. With this approach you can attract even higher numbers of customers than before, thereby increasing the return on investment (ROI) for your business further still.

Traditional marketing materials can appear in front of almost any consumer. For example, anyone can drive by a billboard. Hundreds of people might see your flyers or brochures, too.

Appearing in front of a broad audience might not help you produce the best results.

Instead, you can use digital marketing to reach your ideal customers. Precise targeting will narrow your reach. You can appear in front of people who need your product or service. 

For example, you can use pay-per-click digital advertising platforms to appear in front of customers based on:

  • Age
  • Gender
  • Household income
  • Buying behaviors
  • Interests
  • Hobbies
  • Location

Adjusting your targeting could improve your ROI. You won’t have to waste time or money on people who don’t need your offerings. 

If consumers don’t realize your business exists, they’ll choose another local business instead. With digital marketing strategies, you can generate more brand awareness.

Remember, you can develop an omnichannel strategy to appear in front of consumers at different touchpoints. Each time they see your distinct brand, awareness will grow. It can take over five impressions before consumers start to remember you.

Repeat exposure and consistent branding will help brand recognition grow. The next time consumers need your offerings, they’ll recall your brand.

Chances are your competitors are already using digital marketing strategies. You don’t want to fall behind. Otherwise, they might have an easier time reaching your would-be customers.

Online marketing can help you remain competitive. 

Consider working with an experienced digital marketing agency. You can leverage their experience and expertise. With their help, you can get leagues ahead of the competition. 

You can use marketing methods like content creation to demonstrate your experience and expertise. Your credibility will rise as a result. You could even become a thought leader in the industry.

Establishing your credibility can help brand trust and loyalty grow. You can retain long-time loyal customers to improve your ROI. 

Leverage online marketing to drive more traffic onto your website and appear on the first page of search engines. Then, convert visitors into leads using lead generation opportunities and attractive lead magnets that appeal to their needs. With this approach you can attract even higher numbers of customers than before, thereby increasing the return on investment (ROI) for your business further still.

Our Culture

We Believe In Results - So Should You

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Vision

Arcu euismod quisque netus pellentesque accumsan magna nam

Mission

Arcu euismod quisque netus pellentesque accumsan magna nam

Scroll to Top
Royal Identity Studios Logo

Royal Identity Studios – A creative Digital Marketing Company that’s “building better business” for business owners and startups.

Let's Talk About Your Next Project.